Cam’ron and Ma$e’s venture into the world of podcasting with their show “It Is What It Is” has not only captured the attention of their fan base but has also proven to be a lucrative endeavor for the two Harlem rappers.
At the Black Enterprise’s 2024 Disruptor Summit, Cam’ron shared insights into the journey of their podcast, shedding light on the remarkable financial success they’ve achieved. Initially approached with a million-dollar offer after producing just a handful of episodes, Cam’ron was initially hesitant to commit to such a significant deal. However, as the podcast gained traction and popularity among listeners, Cam’ron began to realize the untapped potential of their platform.
With each episode, the podcast garnered more attention and engagement, prompting offers to escalate. As the episode count reached 35, Cam’ron found himself negotiating a deal worth a staggering $20 million. Despite the considerable expenses incurred during production, including Ma$e’s insistence on a particular budget, the decision to pursue the lucrative deal became evident as the podcast’s value became undeniable.
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