“The rivalry between Kendrick Lamar and Drake proved to be a significant boost for Kendrick Lamar.
His diss tracks aimed at Drake garnered immense attention from both critics and the general public, resulting in a surge of streaming activity.
For a brief period, Kendrick surpassed Drake as the most streamed rapper globally, a testament to the impact of their feud.
While Drake has reclaimed his position as the top-streamed artist on platforms like Spotify, the buzz generated by the rivalry undoubtedly contributed to Kendrick’s visibility and success.”
Drake has now returned to being the rapper getting the most daily streams on Spotify (47m) 🔥🦉
— Hip Hop All Day (@HipHopAllDayy) May 17, 2024
He dethrones Kendrick Lamar to move back to the top. pic.twitter.com/LwVaaUfFEN