“In the highly anticipated release of Chief Keef’s album Almighty So II, the numbers were finally in: 22,000 units moved in its debut week. The journey to this album’s release was a long and winding one, initially announced by Keef himself back in 2018. However, it took a whopping six years for the project to materialize and hit the market.
Now, let’s put those numbers into perspective. While 22,000 units might not immediately strike one as impressive, it’s worth noting that this figure is consistent with the performance of Keef’s previous projects since his breakout debut album Finally Rich in 2012, which boasted a 50,000-unit first week.
What’s particularly intriguing about Chief Keef’s career trajectory is the stark contrast between his undeniable fame and influence in the rap game and his album sales. At just 28 years old, Keef has solidified his status as a pioneer in the drill rap scene and a cultural icon, influencing countless artists with his unique style and sound. However, there seems to be a lingering question: will his album sales ever truly reflect his towering presence in the industry?
Some speculate that Keef’s unconventional approach to music distribution, often opting for mixtapes and independent releases, might be a contributing factor to his modest album sales. Others argue that his influence extends far beyond traditional metrics like album sales, pointing to his massive online following, sold-out concerts, and cultural impact as more accurate indicators of his success.
Continue on next page…