Many activities have age restrictions, but there’s an unexpected limit related to growing older: wearing jeans. According to a survey by CollectPlus, UK consumers over 53 face challenges finding well-fitting denim, making it more than just a matter of style.
CollectPlus polled 2,000 consumers, revealing a consensus that attempting to fit into jeans after 53 is a struggle. The difficulty isn’t about fashion but stems from the challenge of finding the right fit as you age.
The study highlighted that after 53, stress peaks when shopping for jeans. Shockingly, 10% of those over 50 tried six pairs before finding the right fit. About 6% even experienced emotional breakdowns during the process.
Regardless of age, finding the perfect pair of jeans is a time-consuming task. On average, people spend five to eight days searching. The reluctance to invest in new pairs for at least three years further complicates the quest.
Wearing your favorite jeans until retirement may be a personal choice, supported by the challenges older individuals face in denim shopping.